What makes a good logo?

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is: Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. 2. Memorable Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. 3. Timeless An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? 4. Versatile An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. Ask yourself; is a logo still effective if: Printed in one colour? Printed on the something the size of a postage stamp? Printed on something as large as a billboard? Printed in reverse (ie. light logo on dark background) 5. Appropriate How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm. It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.   What makes a great logo in your opinion?     Article courtesy of http://justcreative.com/2009/07/27/what-makes-a-good-logo/...

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Need a New Logo?

So there must be lots of new businesses launching over the last month of so, we’ve been inundated with lots of requests for logo designs, all very different. WORLD FOOD in LONDON. A business networking group that holds their networking events in a large array of unusual restaurants in the London area. They not only hold successful networking events but also boost the profile of unknown quirky restaurants…and enjoy delicious food! GAMESHOOT PHOTOGRAPHY with Caroline A new business venture for the lovely Caroline O’Neill. An established wedding photographer in North Yorkshire, she’s taken the leap and gone into Gameshoot Photography. I think she rather enjoys watching the shoots, the sloe gin and nibbles whilst walking around the stunning Yorkshire Dales and also the luxury feast they have afterwards. Sounds marvellous! Caroline wanted her logo to not look out of place amongst other gameshoot products or services but wanted the touch of purple to appeal to her girly nature. We also chose to incorporate the pheasant in the logo, but the original photo was actually one of Caroline’s that we vectored and “tweeded up”   WHITE LABEL LINKS Another new company; White Label Links is a SEO link building company. Other SEO and web design agencies that supply SEO to their clients, outsource the link building aspect to White Label Links. BBSule BBSule is a brand new women’s fashion label. Edgy and modern clothing.                ...

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We’ve been working alongside the Army

So #SquarePegDesign has been involved with the army in #CatterickGarrison, designing their Army Welfare Service Winter/Spring and Spring/Summer Activity Programmes to keep the forces children entertained. The army are great to work for and we’ve been involved in several jobs with them. Visit the AWS page here: https://www.facebook.com/AWSCatterick              ...

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Happy 10th Birthday to AGM Group!

#Square Peg Design was involved with AGM Group in creating their event invites for their 10th Anniversary. AGM Group are a successful Glasgow based company who provide shop fitting services, office fit-outs and building contractors, working with leading retailers all across Scotland and the UK. AGM are holding their event at the boutique venue; The Corinthian Club in Glasgow. It looks like it should be a very suave affair. We decided to take elements from the interior of the stunning Corinthian Club, colours, feel etc as well as incorporating the styling from their company logo, giving their invite a corporate, modern appearance. Looks like it should be a fab party!                ...

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Word Art Gifts

Hi everyone, We’ve started creating Word Art Prints and canvasses. The are bespoke designs and made to order so no one else will have anything like it. They’re personal too and look like you’ve put a lot of thought and effort into your loved ones gifts. With Valentine’s Day not far off and Mother’s Day following shortly behind these are flying off the shelves! And they’re great for birthday gifts too. They can be personalised with any wording, any font, any colour. So you can basically have whatever you like! So what do your friends LIKE or even LOVE? These can be purchased from our Etsy Shop: A Few Little Words https://www.etsy.com/uk/your/listings?ref=si_your_shop But do you have a small shop that would be interested in selling these? Here’s a sneaky peak of one of our latest...

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One of our Banners was on The One Show last week…Exciting!

We’re a little bit excited at seeing one of our Welcome Home Banners appearing briefly on The One Show on Friday.   Video copyright to BBC and The One Show.

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Happy New Year!

  Happy New Year to all of our loyal Square Peg Design customers. We hope 2014 is a good year for you. We are now open for business and are looking forward to working on some of your interesting projects this year. Don’t forget we can assist with any of your design, advertising or marketing needs. Let us help you boost your business this year! Stef

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WELCOME TO THE NEW SQUARE PEG DESIGN

Welcome to the new Square Peg Design. We have decided to start off 2014 with a brand new website but you can have a sneak peek now! See you in the New Year and we hope you all have a lovely...

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